Everything you need to bring your customers back.
Step-by-step guides, with real examples and numbers, to build your loyalty program, measure how customers feel and act before you lose them.
How to keep customers coming back: 9 strategies with examples
Customer loyalty means customers come back by choice, not by chance. Strategies that work have three parts: a good experience every time, a concrete reason to return, and knowing in time when something went wrong. Here are nine strategies with examples a local business can apply without a big-company budget, and how to measure whether they're working.
9 minRead guideLoyalty
How to design a points program people actually use, without eating your margin.
How to increase customer visit frequency
Seven ways to get customers to come back more often: a first reward within reach, tiers, visit bonuses, slow-day offers and card notifications.
6 minRead guideHow to connect your point of sale to a loyalty program
What integrating your POS or invoicing system with your loyalty program involves, without jargon: what your team decides and what to ask your provider.
6 minRead guideDigital loyalty cards: how they work in Apple Wallet and Google Wallet
What a digital loyalty card is, how it works in Apple Wallet and Google Wallet without an app, and how to create one for your business.
7 minRead guideCoffee shop loyalty program: how to set it up and what to give away
How to build a loyalty program for your coffee shop: stamps or points, what to give away, moving from paper to a digital card and how to measure it.
6 minRead guideHow to create a loyalty program for your restaurant
How to create a loyalty program for your restaurant: which type to choose, how much to give away, how to run it without an app and how to measure it.
9 minRead guideCX measurement
Surveys people answer, how to read NPS and what to do with every response.
Free customer satisfaction survey template
Download a free, print-ready customer satisfaction survey template: restaurant, coffee shop, auto shop, salon and store versions.
5 minRead guideHow to reduce churn: customers who leave without a word
Most customers who leave don't complain: they just stop coming. How to catch silent churn in time and what to do to win them back.
6 minRead guideCustomer satisfaction survey: how to build one, with example questions
How to build a customer satisfaction survey people actually answer: how many questions, which ones, and examples for restaurants, auto shops and stores.
8 minRead guideHow to run a customer satisfaction survey with a QR code
How to run a customer satisfaction survey with a QR code: where to place it, what to ask and how to know which table or location each answer comes from.
6 minRead guideNPS (Net Promoter Score): what it is and how to calculate it
What NPS (Net Promoter Score) is, the formula with an example, a free calculator to get yours and how to read the result.
6 minRead guideStrategy
How to put all the pieces together so your customers come back.